Instagram has become one of the most influential platforms for event marketing, and its features like Reels and Stories offer excellent opportunities to create excitement around your trade exhibition. With short, engaging videos and interactive content, you can reach a wider audience, boost engagement, and drive registrations. Here’s how to make the most of Instagram Reels and Stories for your event.

Create Teaser Reels to Build Anticipation

Reels are perfect for creating short, engaging videos that grab attention instantly. Use them to share teaser clips of your upcoming exhibition—highlight event themes, key speakers, and exciting activities. Add trending music, eye-catching captions, and hashtags like #TradeExpoIndia or #IndustryEvent2025 to increase reach. Posting a series of countdown Reels (e.g., “10 Days to Go”) can generate buzz and keep your audience engaged.

Use Instagram Stories for Real-Time Updates

Stories allow you to share behind-the-scenes content and live updates in an authentic and interactive way. Post sneak peeks of the venue setup, exhibitor booth preparations, or exclusive interviews with speakers. Use interactive features like polls (“Which session are you most excited for?”), Q&A stickers, and countdown timers to boost engagement. During the event, share live stories showcasing sessions, product launches, and networking moments to make followers feel part of the experience.

Collaborate with Influencers and Exhibitors

Partnering with industry influencers and exhibitors can significantly amplify your reach. Ask them to create Reels about why they are attending your exhibition or showcase what they will bring to the event. Encourage them to share Stories tagging your official account and using your branded event hashtag. Influencer collaborations create social proof and attract a highly relevant audience.

Conclusion

Instagram Reels and Stories are powerful tools to build excitement and keep your audience engaged before, during, and after your trade exhibition. By creating creative teasers, sharing behind-the-scenes content, and leveraging influencer collaborations, you can boost visibility, increase attendance, and make your event a trending topic on social media.