Exhibitions are more than just showcasing products—they’re about creating lasting impressions. A well-designed booth can attract attention, but it’s your team’s behavior and professionalism that truly make the difference. Practicing proper booth etiquette ensures your visitors feel welcomed, informed, and engaged. Here are some essential dos and don’ts for your exhibition team.

Do: Create a Warm and Professional First Impression

Your team should always greet visitors with a smile and maintain a friendly, approachable attitude. Standing rather than sitting shows attentiveness and energy. Dress professionally in branded attire or a neat dress code that reflects your company’s image. Make sure team members maintain open body language, avoid crossing arms, and always be ready to initiate conversations politely.

Don’t: Ignore Visitors or Engage in Distracting Activities

One of the biggest mistakes in booth etiquette is ignoring attendees. Never let your team be busy with personal phones, chatting among themselves, or eating at the booth. These behaviors can make visitors feel unwelcome and reduce engagement opportunities. Every visitor should feel valued, so team members must stay attentive and proactive throughout the event.

Do: Be Knowledgeable and Respectful of Time

Your exhibition team should know your products and services inside out. They must be prepared to answer questions clearly, demonstrate solutions, and provide relevant materials like brochures or catalogs. Additionally, respect the visitor’s time—avoid overselling or long-winded pitches. Keep the conversation engaging but concise, ensuring the visitor leaves with the information they need.

Conclusion: The Right Etiquette Drives Results

Good booth etiquette can make or break your success at an exhibition. By being approachable, attentive, and knowledgeable, your team creates a positive brand image that encourages trust and conversions. Remember—first impressions matter, and at exhibitions, your team is the face of your business.