Live streaming has become a powerful way to expand the reach of exhibitions. With hybrid events becoming the trend, exhibitors now want to engage not only visitors at the venue but also buyers and business partners watching from different locations. Whether it’s a product launch, workshop, or live booth demonstration, streaming helps brands connect instantly and build wider visibility. To deliver a smooth broadcast experience, choosing the right live streaming tools is essential. Here are some of the best tools used to stream exhibitions professionally.

OBS Studio – The Ideal Free Tool for Professional Streaming

OBS Studio is one of the most widely used streaming tools worldwide because it is free, powerful, and suitable for both beginners and professionals. It allows users to mix multiple cameras, add brand logos, show product information, and switch scenes smoothly during a live demo. Exhibitors can stream directly to YouTube, Facebook, or custom websites in high quality. OBS is perfect for brands that want professional production without spending extra on software.

VMix and Wirecast – Advanced Production for Multi-Camera Exhibitions

For large exhibitions with multiple product zones or stage activities, professional production tools like vMix and Wirecast deliver superior quality. These tools support multi-camera setups, live sound mixing, HD/4K output, and instant playback of product demo clips. They also allow simultaneous streaming to multiple platforms. These tools are best suited for trade shows featuring conferences, tech showcases, live interviews, or launch events where high-end production quality matters.

Bizzabo and AppCraft – Smart Platforms for Hybrid Event Streaming

While production tools are great for creating video feeds, event platforms like Bizzabo and AppCraft make hybrid streaming easier with built-in virtual event features. They offer live chat, Q&A, networking rooms, and digital booths to engage online viewers the same way visitors interact at the venue. Exhibitors can stream live product demos, answer buyer queries, share catalogs, and generate leads directly from the platform. These tools are ideal for exhibitions that aim to combine live streaming with audience engagement and matchmaking.

Conclusion

Live streaming has changed the way exhibitions connect with audiences, making it possible for brands to reach buyers anywhere in the world. Tools like OBS Studio offer cost-effective professional output, vMix/Wirecast provide advanced broadcasting quality for large events, and platforms like Bizzabo/AppCraft deliver complete hybrid engagement experiences. By selecting the right combination based on event size, budget, and audience needs, exhibition organizers and exhibitors can enhance visibility, grow networking opportunities, and make their showcases more impactful.