For over a century, Olympia has been one of London’s most iconic destinations for exhibitions and large-scale events. Known for its striking architecture, soaring glass roofs and unmistakable heritage, it has long been a favourite among global organisers — including many from India who host international trade shows and conferences in the UK.

Today, Olympia is undergoing a major transformation, turning into a fully integrated destination for hospitality, entertainment and world-class events. As the redevelopment nears completion, the venue is becoming even more appealing for organisers who want their exhibitions to stand out and deliver a premium experience.

One of Olympia’s biggest strengths is its blend of history and modern innovation. The venue’s celebrated Heritage Halls continue to hold their classic charm, but are also receiving a significant refresh in the coming months. This includes a complete upgrade of the food and beverage areas, designed to improve visitor flow and create a more comfortable and premium experience. For Indian exhibitors and audiences, who value great hospitality and service, this enhanced F&B offering makes the venue even more inviting

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Olympia is also stepping into the future with advanced digital infrastructure. New high-impact digital screens will soon be installed across the halls, giving organisers more dynamic ways to communicate with their audience. These screens can be used for real-time updates, sponsored content, or event highlights — all while reducing the need for traditional printed banners and helping events become more sustainable. For organisers and exhibitors, this means more visibility, more opportunities to engage visitors and a more modern exhibition atmosphere.

One of the most exciting aspects of Olympia’s transformation is the addition of two onsite hotels and a range of exceptional dining experiences. With Hyatt Regency and citizenM opening within the venue, exhibitors and delegates can stay just steps away from the halls.

This makes early build-ups, late-night networking and multi-day events far easier to manage — especially for international exhibitors travelling from India. The new restaurants and bars, developed by D3 Collective and Incipio, also add a fresh layer of vibrancy to the destination. From lively bars to elegant all-day dining and live music lounges, the new spaces allow organisers to host breakfast briefings, VIP dinners, press launches and networking sessions without ever leaving Olympia.

Accessibility has always been a key advantage for the venue, and its location in West London makes it exceptionally easy to reach. With its own Overground station, nearby Underground lines, strong bus connectivity and proximity to Heathrow Airport, Olympia offers seamless travel for both local visitors and international guests. This convenience often leads to higher visitor turnout and smoother logistics for exhibitors.

What truly elevates Olympia, however, is the scale of its ongoing £1.3 billion redevelopment. This transformation is creating not just upgraded event halls, but a complete cultural and commercial district around them. New performance venues, public spaces, restaurants and cutting-edge event facilities are turning Olympia into a vibrant destination where exhibitions benefit from increased footfall and a richer overall atmosphere. For organisers, it means hosting events in a place that feels alive, inspiring and designed for the future.

With its mix of heritage, innovation and major investment, Olympia offers a setting where exhibitions can truly grow, attract larger audiences and deliver memorable experiences. For Indian organisers looking to host impactful international events, Olympia remains one of the most compelling and future-ready venues in London.