The 23rd edition of the SIHRE International Exhibition has officially opened in Sofia, Bulgaria, bringing together global leaders from the hospitality, restaurant, catering, and food service industries. As one of the most prominent trade fairs in Eastern Europe, SIHRE continues to serve as a major platform for innovation, networking, and business expansion in the HoReCa sector.

A Premier Platform for Hospitality and Food Service Innovation

SIHRE showcases the latest advancements in hotel equipment, restaurant technology, catering solutions, food products, and beverage innovations. Exhibitors from various countries are presenting cutting-edge products, smart kitchen solutions, sustainable packaging, and digital hospitality tools designed to improve efficiency and customer experience in the service industry.

Connecting Industry Leaders, Buyers, and Decision-Makers

The exhibition attracts a diverse audience of business owners, chefs, hotel operators, distributors, and industry professionals. Through business matchmaking sessions, product demonstrations, networking events, and live culinary showcases, SIHRE fosters meaningful partnerships and helps companies explore new markets across Europe and beyond.

Driving Growth and Trends in the HoReCa Sector

In addition to the exhibition floor, SIHRE features seminars, expert panels, and trend-focused workshops covering topics such as sustainable hospitality, digital transformation, customer experience, and evolving food trends. These knowledge-driven sessions provide valuable insights into emerging market opportunities and future-ready business strategies.

Conclusion

The 23rd SIHRE International Exhibition in Sofia reinforces its reputation as a leading event for the hospitality and food service industry, offering a dynamic space for innovation, collaboration, and business development. By connecting global exhibitors with regional buyers and highlighting the latest industry trends, SIHRE continues to play a key role in shaping the future of hospitality in Europe and beyond.