Participating in international trade shows involves more than just logistics and marketing—it also requires thorough planning around safety and risk management. For international exhibitors, ensuring the security of personnel, products, and booth infrastructure, along with having the right insurance coverage, is essential for a stress-free and successful event experience.

Booth and Asset Security

International exhibitors often bring valuable equipment, samples, and promotional materials to events. To prevent loss or theft, it’s important to follow venue-specific security guidelines, including the use of lockable display cases, surveillance cameras, and secure storage areas. Exhibitors should also work with event organizers to understand the venue’s security arrangements, such as 24/7 surveillance or access control policies.

Travel and Health Insurance for Staff

Ensuring the safety of traveling staff is crucial. International exhibitors should provide their team with comprehensive travel insurance that covers medical emergencies, trip cancellations, lost baggage, and accidents. Given ongoing global health concerns, health insurance that includes coverage for communicable diseases or emergency medical evacuation is strongly recommended.

Event and Liability Insurance

Many exhibitions require participants to carry event insurance that covers third-party liability and property damage. International exhibitors should check with the event organizers for mandatory insurance requirements and timelines. It’s also advisable to consult with a local insurance provider or the organizer’s recommended partners to ensure adequate coverage for the duration of the event.

Conclusion

Security and insurance planning is a vital yet often overlooked part of international exhibition participation. By proactively addressing potential risks—ranging from theft to medical emergencies—exhibitors can protect their investments and focus on making meaningful business connections. A well-prepared exhibitor is not only safe but also more confident and productive throughout the event.